MIFA MiNetworks Headlines

Product:  MiNetworks - a network of services and assistance created and provided by the Mental Illness Fellowship of Australia (MIFA) 

Ad Type:  Headlines for the 6 elements of MiNetworks

Target:  Adults, 18-65, interested in learning more about mental health services across Australia, can either be for themselves or for loved ones

Strategy:  Promising services across Australia for whatever a person may need relating to mental illness

Theme:  MiNetworks guarantees help, no matter what.

1) WELCOME

Always a friendly handshake, a smile, and the time to talk.

2) PEER SUPPORT

Being able to walk a mile in your shoes.

3) INFORMATION

Always knowing how to help you, even if that means looking for other resources.

4) NETWORKS

Being connected to the community means we can show you the best the community has to offer.

5) INTERNAL PROGRAM SUPPORT

Having programs on-site designed to fit your needs.

6) REFERRAL

Being able to link you to the person who fits your needs and can help you the most.

MIFA MiNetworks Elevator Pitches

Product:  MiNetworks - a network of services and assistance created and provided by the Mental Illness Fellowship of Australia (MIFA)

Ad Type:  Elevator Pitches

Target:  Adults, 18-65, interested in learning more about mental health services across Australia, can either be for themselves or for loved ones

Strategy:  Promising services across Australia for whatever a person may need relating to mental illness

Theme:  MiNetworks guarantees help, no matter what.

SHORT

MiNetworks is the promise that you are guaranteed help and the best service at any location in the network.

MIDDLE

MiNetworks is the promise that you are guaranteed help and the best service at any location in the network.   We do this by meeting high standards set by MiNetworks in terms of our friendliness, information, and support.  MiNetworks means we promise to meet the needs of anyone seeking help in anything relating to living with a mental illness.

LONG

MiNetworks is the promise that you are guaranteed help and the best service at any location in the network.   We set incredibly high standards for ourselves and we meet them head on.  From the second you walk in the door, your problems become our problems.  We know exactly what you’re going through, because we’ve lived it.  Our information is accurate, thorough and current and if we don’t have the information you need, we’ll link you to it.  We offer programs and services on-site designed to help with a wide range of issues.  But in case we can’t help on-site, our network extends far across the community, so we always know someone or something that can help you, and we can help you get there.  MiNetworks is the promise that you can expect this level of service at every location in the network.  We guarantee it.

MIFA MiNetworks Google Adwords

Product:  MiNetworks - a network of services and assistance created and provided by the Mental Illness Fellowship of Australia (MIFA)
Ad Type:  Google Adwords
Target:  Adults, 18-65, interested in learning more about mental health services across Australia, can be either for themselves or for loved ones
Strategy:  Promising services across Australia for whatever a person may need relating to mental illness

Theme:  MiNetworks guarantees help, no matter what.

EXAMPLE 1
Mental Health Support

Our help is guaranteed.

Check out Mi Networks today!

[LINK]

EXAMPLE 2

QLD Mental Health Support (interchange with VIC, WA, TAS, NT, SA, NSW)

Guaranteed help wherever you are.

Find your nearest location today!

[LINK]

EXAMPLE 3

Mi Networks

The promise to help no matter what.

Our national network is now yours.

[LINK]

EXAMPLE 4

MIFA – Support Providers

Providing mental health support.

Locations across Australia.

[LINK]

EXAMPLE 5

Mental Illness Support.

Mental illness can be confusing.

We’re here for you from the start.

[LINK]

Long John Silver's

Product:  Imaginary new Long John Silver’s “fresh” food

Ad Type:  Print Ad

Target:  People who believe Long John Silver’s is all about fried, greasy food and don’t believe there’s any “fresh” aspect to it while still including the loyal Long John Silver’s customers

Strategy:  Tell people how fresh Long John Silver’s food is and compare it to the pirate it was named after

Theme:  Let our catch of the day make your day.

HEADLINE

I want your booty!

VISUAL

Stereotypical pirate pointing towards the audience (i.e. Uncle Sam in “I want you!”)

BODY COPY
No, not that kind.

We want your money.  And unlike most pirates, we’re not just going to take it from you.

We’re going to provide you with a service.  Quality food and attention, to be exact.

And not just drunk-at-3am-and-I-need-a-cheap-place-to-eat kind of food.  Real, good, fresh food.

Because here at Long John Silver’s, we prepare our food as fresh as we possibly can. 

Our hush puppies and cole slaw are made fresh every morning, purely for your taste buds.

We don’t believe in food trucked in from the other side of Earth, frozen until you order it.

We, like so many of our pirate brethren, believe in catching your meals minutes before we cook them.

Now, obviously, not all of us live on a pirate ship where it is possible to catch every meal minutes before you eat it.

But for a fast food restaurant, we think we’re doing a pretty good job.

So come on over.  And give us your booty. 

Biltmore Estate Winery

Product:  Biltmore Estate Winery 
Ad Type:  Print Ad 
Target:  Younger audience, ages 21-35, including college students, newlyweds, and new parents 
Strategy:  Show audiences Biltmore has something for everyone 
Theme: Biltmore.

VISUAL
Located at the bottom of the page, a simple picture of the estate with the theme “Biltmore.” written under it.

BODY COPY
Making up the majority of the ad in the form of a multiple choice question.
The Biltmore Estate Winery is:
A) A classy place to learn about great wine (forget the Two-Buck Chuck).
B) The most visited winery in the US (making it a great honeymoon destination).
C) A great place to taste our award-winning wine (while your kids play in our 8,000 acre backyard).
D) All of the above.

Michelin Tires

Product:  Michelin Tires
Ad Type:  Print Ad

Target:  Single and independent women, 22-35, that now find themselves needing to know about tires

Strategy:  Show Michelin as committing to being the best tire brand and one you can trust

Theme:  Smooth.  Safe.  Satisfying.

VISUAL

Michelin Man is down on one knee proposing to an average-looking woman.

BODY COPY 
Buying tires is like getting married.   
Don’t believe us?  List the qualities you want in a spouse.   
Dependable, trustworthy, safe, high quality, simple, worthwhile… 
Aren’t these all qualities you want in your tires?   
Basically, you want the best.  Lucky for you, finding the best tire is a lot easier than finding the right guy. 
Instead of spending years with every single tire out there trying to decide if it’s the right   one for you, trust the professionals. 
Michelin has been around since 1889 and remains committed to its 5 core values:  respect for its customers, people, shareholders, the environment, and the facts. 
When you walk into a garage and tell them you want Michelin tires, you’re saying you want tires are long lasting, great value, good for the environment, and dependable. 
And remember:  guys don’t laugh at girls who ask for Michelin tires. 
So this is our proposal to you.  The next time you’re forced to buy tires, think Michelin. 
Because we’re just as committed to you as you are to us. 
Michelin.  Smooth.  Safe.  Satisfying.