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Wednesday, October 23, 2013

MIFA MiNetworks Elevator Pitches

Product:  MiNetworks - a network of services and assistance created and provided by the Mental Illness Fellowship of Australia (MIFA)
Ad Type:  Elevator Pitches
Target:  Adults, 18-65, interested in learning more about mental health services across Australia, can either be for themselves or for loved ones
Strategy:  Promising services across Australia for whatever a person may need relating to mental illness
Theme:  MiNetworks guarantees help, no matter what.

SHORT
MiNetworks is the promise that you are guaranteed help and the best service at any location in the network.

MIDDLE
MiNetworks is the promise that you are guaranteed help and the best service at any location in the network.   We do this by meeting high standards set by MiNetworks in terms of our friendliness, information, and support.  MiNetworks means we promise to meet the needs of anyone seeking help in anything relating to living with a mental illness.

LONG
MiNetworks is the promise that you are guaranteed help and the best service at any location in the network.   We set incredibly high standards for ourselves and we meet them head on.  From the second you walk in the door, your problems become our problems.  We know exactly what you’re going through, because we’ve lived it.  Our information is accurate, thorough and current and if we don’t have the information you need, we’ll link you to it.  We offer programs and services on-site designed to help with a wide range of issues.  But in case we can’t help on-site, our network extends far across the community, so we always know someone or something that can help you, and we can help you get there.  MiNetworks is the promise that you can expect this level of service at every location in the network.  We guarantee it.

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