Product: Michelin Tires
Ad Type: Print Ad
Target: Single and independent women, 22-35, that now
find themselves needing to know about tires
Strategy: Show Michelin as committing to being the best
tire brand and one you can trust
Theme: Smooth.
Safe. Satisfying.
VISUAL
Michelin Man is down on one knee proposing to an average-looking woman.
BODY COPY
Buying tires is like getting married.
Don’t believe us? List the qualities you want in a spouse.
Dependable, trustworthy, safe, high quality, simple, worthwhile…
Aren’t these all qualities you want in your tires?
Basically, you want the best. Lucky for you, finding the best tire is a lot easier than finding the right guy.
Instead of spending years with every single tire out there trying to decide if it’s the right one for you, trust the professionals.
Michelin has been around since 1889 and remains committed to its 5 core values: respect for its customers, people, shareholders, the environment, and the facts.
When you walk into a garage and tell them you want Michelin tires, you’re saying you want tires are long lasting, great value, good for the environment, and dependable.
And remember: guys don’t laugh at girls who ask for Michelin tires.
So this is our proposal to you. The next time you’re forced to buy tires, think Michelin.
Because we’re just as committed to you as you are to us.
Michelin. Smooth. Safe. Satisfying.
Buying tires is like getting married.
Don’t believe us? List the qualities you want in a spouse.
Dependable, trustworthy, safe, high quality, simple, worthwhile…
Aren’t these all qualities you want in your tires?
Basically, you want the best. Lucky for you, finding the best tire is a lot easier than finding the right guy.
Instead of spending years with every single tire out there trying to decide if it’s the right one for you, trust the professionals.
Michelin has been around since 1889 and remains committed to its 5 core values: respect for its customers, people, shareholders, the environment, and the facts.
When you walk into a garage and tell them you want Michelin tires, you’re saying you want tires are long lasting, great value, good for the environment, and dependable.
And remember: guys don’t laugh at girls who ask for Michelin tires.
So this is our proposal to you. The next time you’re forced to buy tires, think Michelin.
Because we’re just as committed to you as you are to us.
Michelin. Smooth. Safe. Satisfying.
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