Biltmore Estate Winery

Product:  Biltmore Estate Winery 
Ad Type:  Print Ad 
Target:  Younger audience, ages 21-35, including college students, newlyweds, and new parents 
Strategy:  Show audiences Biltmore has something for everyone 
Theme: Biltmore.

VISUAL
Located at the bottom of the page, a simple picture of the estate with the theme “Biltmore.” written under it.

BODY COPY
Making up the majority of the ad in the form of a multiple choice question.
The Biltmore Estate Winery is:
A) A classy place to learn about great wine (forget the Two-Buck Chuck).
B) The most visited winery in the US (making it a great honeymoon destination).
C) A great place to taste our award-winning wine (while your kids play in our 8,000 acre backyard).
D) All of the above.